About

Sian

Sian Swimwear was launched in 2014 by founder and designer Sian Jones.

Anglo-Danish Sian was brought up in Copenhagen and spent her teens experimenting with fashion and dreaming of travel. At the age of 19, Sian moved to London to follow her passion and pursue a career in the world of luxury fashion.

In London, Sian’s dreams became reality and she established a career in public relations working in-house for high end brands such as Dior and Giuseppe Zanotti.

Throughout this time her love of travel to sunnier climates led to an obsession with finding the perfect swimsuit. Disappointed with the existing global market, she set out to create her own and embarked on a specialist course at Central Saint Martins.

The namesake label has been in development for the past three years, with Sian spending every minute of her spare time immersing in research and spending her summer holidays scouring the globe to find the perfect materials and the most prestigious manufacturers.

Her designs are minimalist in their aesthetic, reflecting her Scandinavian heritage and focus on fit and function for every body type. Made in Italy, Sian names each swimsuit and bikini after the different women that inspire her.